My name is Melinda and I create digital drawings as a form of vegan artivism, to advocate for the rights of non-human animals and for a more sustainable and compassionate lifestyle for human animals.
I have always loved to draw and paint but what eventually got me to create these vegan-themed illustrations is all the frustration I have been feeling as I am living my life as a vegan in this meat-eating world. Luckily, I found a creative way to channel all this anger and resentment and transform it into something that I hope holds value for the world and can help demolish carnism and bring about positive change in human minds.
In my picutres I use bold colors and humor. Bold and bright colors help grab attention and I like humor because it simultaneously distracts and instructs the viewer. It distracts them from the seriousness of the topic while inevitably guiding them to think about the message behind the art. It is because of humor, that even non-vegan humans are able to have a glance at my vegan images and maybe even reflect on them instead of instantly blocking it out like any other vegan-related message.
My drawings display animals in an anthropomorphic shape. Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities and it is considered to be an innate tendency of human psychology. I hope that looking at these anthromorphic animals will help my fellow humans to see that despite anatomical differences, animals are just like us. We all fear pain and death, and we all try to avoid suffering. We are all sentient beings living together on this planet. I hope my images help humans to think about the reality behind eating meat.
Contrary to what some extremists believe, I do not think that non-vegans are inherently bad people. In fact, I think most of them would immediately start transitioning towards a plant-based lifestyle if they only learned about the horror and suffering that their dietary choices are imposing upon non-human animals. However, when contacted by vegan activists, most non-vegans simply just turn away and close their eyes instead of facing reality. So I think the biggest obstacle that the vegan movement needs to tackle now is that, more often than not, our message is being blocked out before it could even reach its target audiance. When the average non-vegan person comes across footage from a slaughterhouse or a documentary about the meat industry, their defence mechanisms are evoked to deny reality, defend against feelings of anxiety and unacceptable impulses and to help maintain one’s self-image of being a “good person”.
My goal with these images is to help educate non-vegans and help spread the vegan message. I hope that looking at these anthropomorphic animals will help my fellow humans to finally make the connection and go vegan.
The message of my art is simple:
We are one. We are the same. Make the connection and go vegan!